Senior Executive / Digital Business Development Division

Senior Executive / Digital Business Development Division

Mô tả công việc: 
Ngày cập nhật: 20/08/2019

Thông Tin Tuyển Dụng

Phúc lợi

  • Đào tạo

Mô tả Công việc

Position: Senior Executive / Digital Business Development Division - Insurance

Job Code: 36264

Responsibiality

<Number of employees : Total : 200 (Hanoi branch around 100) >
<Report Line : Deputy Manager >
<Team Member: 5 persons>
<Number of Subordinates: 0 persons >

<Products: Non-life insurance; Travel >
<Clients: Japanese companies; partner companies >
<Saturday Working: None >
<Dimensions>: Liaison with 13 divisions, 01 branch, and 03 representative offices

OVERALL RESPONSIBILITIES:

o Execute and deliver digital activities for Digital Business Development Division (DBD)

1. Digital business setup

  • Co-operate with related parties to prepare a business plan for online insurance, including but not limited to market researching, products, business models, digital marketing strategies, business processes, and financial forecasts

2. Digital business development strategy

  • Participate in building digital marketing planning to promote the company’s insurance products to be sold online, including but not limited to:

- Online media planning (viral campaign, online media campaign, social marketing campaign, banner ads, microsite idea,...)
- Online customer relationship management (CRM) marketing (Email/ SMS Marketing, Database Development strategy, …)

  • Design digital solutions that are targeted at company existing customers, prospects, as well as new customer segmentations.
  • Ensure consistency with strategies and quality standard of the company across all channels.
  • Continually offer new, fresh and innovative ideas and solutions to maximize digital business resources.

3. Digital marketing activities

  • Be responsible for creating, monitoring and improving promotion campaigns for digital marketing via different media channel such as website, social media, improving Search Engine Optimization (SEO), Google advertising, etc.
  • Be responsible for creating insightful and creative concepts for digital marketing campaigns; synchronizing online and offline marketing activities; delivering effectively, on time all digital campaigns and achieve KPIs.
  • Continuously explore, plan and implement new digital marketing initiatives to build brand awareness, increase brand engagement and effectively drive traffic to the online platform.
  • Be responsible for building a good relationship with agencies (digital, design, production, media, license agency and other partners) as well as influential media contacts.
  • Manage and control the entire sales process on different E-commerce.
  • Supervise products on E-commerce sites to ensure the company’s policies in terms of price, design, marketing activities, etc. are followed strictly
  • Generate monthly reports on digital marketing campaign’s performance
  • Analyze customer behaviors to improve shopper/customer experience
  • Research competitors’ marketing methods & develop appropriate responses; Track competitor activities by continually update all changes in the market and the sales strategies used by competitors

KEY PERFORMANCE INDICATORS:

  • Timeline to start online sales; GWP; Profit

- Working Time: 8:00-17:00 (Monday – Friday)

- Monthly Salary: 600–1,000USD

Yêu Cầu Công Việc

- Essential requirements :

  • University graduation, majoring in marketing, public relations, information technology
  • Gender: any
  • Age from 25 to 28 years old
  • English business level (TOEIC more than 700)
  • From 2 years of experience as a digital marketing executive and/or e-commerce product owner in any industry
  • Fluent usage of Digital marketing result measurement tool as Google Webmaster Tools, Google Analytics, Facebook Advert Report, Facebook Ad Manager and other supporting tools in the social network (Facebook, Twitter, Google+.)
  • Understanding of marketing automation and digital CRM tools

- Characteristics & Competencies:

  • Being Ethical and Compliant
  • Collaborative Relationships
  • Communicating with impact
  • Customer Focus
  • Problem Solving

- Desirable requirements :

  • Experience in Non life insurance and/or Finance is preferable
  • Good knowledge & experience for PHP programming

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: 25 - 28
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

RGF HR Agent Vietnam Co., LTD

RGF stands for RECRUIT GLOBAL FAMILY , a global brand of Japan's largest recruiting and information service company, Recruit Holdings Co., Ltd....Chi tiết
Ngày đăng:
2019-10-20
Job Id: 
558421