Product Manager (Women Healthcare)

Product Manager (Women Healthcare)

Mô tả công việc: 
Ngày cập nhật: 16/10/2019

Thông Tin Tuyển Dụng

Phúc lợi

  • Máy tính xách tay
  • Bảo hiểm theo quy định
  • Du Lịch
  • Phụ cấp
  • Thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Chế độ nghỉ phép

Mô tả Công việc

This role will lead and manage marketing activities and sales performance to achieve/exceed the brand's objectives (target, P&L) nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.

1. Marketing & Sales:

1.1. Strategic Planning:

- Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.

- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.

- Partnership development and build professional relationship with key stakeholders (internal and external)

1.2. Operation and execution:

- Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.

- Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL/ATL activities…

- Forecasting: market base forecasting, manage stock issues.

- Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time

- Managing Information gaps: Market research, assessing competitive activity

- Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.

- Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide

- Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.

1.3. QBR development:

- Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline.

- Measure results, Evaluate, Propose & carry out corrective action.

- Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.

2. Internal and external Communication:

- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time

- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version

- Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions.

- Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.

- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.

- Manage staffs’ payment on time and effectively based on market needs and brand objectives.

- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.

- Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for business.

- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.

- Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and PRN.

3. Training and development:

- Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any)

- Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team.

- Involve New Product Development process and lead new product launch based on management approval.

4. Working Attitude:

- Self motivation and strengthen team spirit with good attitude and behaviors.

- Willing to accept related organization changes if any (new brands, tasks, responsibilities…)

- Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD…to handle the business matter and explore business opportunities

- Ready to support Line Managers/Head department on ad-hoc requirements (if any)

Yêu Cầu Công Việc

University graduated related to pharmaceutical, marketing, or commercial are advantages. MBA profile is a plus.

At least 3 - 5 years  of experience in management position OTC (ATL/BTL), Pharma market knowhow

Experienced in sales marketing management & brand management

Good at presentation, time management and leadership skills

Fluency in English (4 skills)

Ability to work under high pressures and multi-tasks 

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: Không giới hạn tuổi
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

Zuellig Pharma Viet Nam

www.zuelligpharma.comQui mô công ty: 1200
Zuellig Pharma started almost a hundred years ago and has grown to become a US$ 13 billion business covering 13 markets with 13,000 employees. We serve over...Chi tiết
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